Marketing does not have to be difficult or expensive, sometimes the simplest ideas are the most effective.
The United States loves small businesses. According to a survey by the Zed Foundation, it was found that 71% of Americans see small businesses more favorably than any other institution, including religious organizations. This phenomenon occurs because small businesses are viewed as a positive influence on the economy and society of the United States, are synonymous with progress and prosperity.
But more important than that, small businesses are in a favorable position to create valuable experience for customers. Their products and services are usually niche. The target of clients is quite defined and the operations are quite fast in contrast to the large corporations. Small businesses also have a reputation for being more reliable, whole, having more contact with the community and better service. All these characteristics of small businesses come together to create a unique competitive value.
Can you provide those experiences and grow your business and your brand without investing a large amount of money?
As a small business, you may think that it is impossible to spread the word about what you do. That is no excuse. You do not need fashions or tricks. Follow these tips and techniques based on experiences to spread the word about different businesses and watch them grow. 10 marketing tips to grow your business:
1. Give a test of your product:
Ari Fleischer and Aly Moler of Frozen Pints have grown their ice cream craft beer business by leaps and bounds by attending craft beer shows and farmers markets to do one thing – give away their product. Once customers try this unexpected combination for free, they line up at their local store to buy or even order the product at home.
2. Attend Networking events.
Desiree Scales by Bella Diseño Web is a master networker. She attends and shows up at almost every event in the city. His contribution to the community makes it one of the first references when someone needs a marketing expert and web pages for companies.
3. Create your own events.
If you do not like to attend events, invent your own event. Darrah Brustein has created one of the most successful networking events in Atlanta: Atlanta Under 40. The Darrah event brings together young entrepreneurs in the city to do networking, it has been so successful that franchises are already being done in other cities.
4. Become a volunteer to lead an organization
Another great example to get the most out of a group or organizations, is not only attend but lead. Write2Market Lisa Lisa Calhoun was president of the organization of entrepreneurs, which allowed her to have contact and connection with the brightest minds of the fastest growing companies in the city of Atlanta.
5. Create a Podcast
Todd Schnick of Dreamland Interactive grew his business by creating his own podcast. Interviewing other business owners, and they love telling their stories. People create an immediate connection with Todd and they remain as a reference. In addition it is also a way to learn in a subject that interests you.
6. Help others
Most small business owners have difficulty putting their finances online, especially when they move from an Excel spreadsheet to something as sophisticated as QuickBooks. Cathy Iconis from Iconis Group does a Quickbook chat on Twitter every Thursday night at 7:00 EST to answer questions from small business owners and potentially find some customers.
7. Send a weekly e-mail
If you want to maintain a close relationship with your customers. There is nothing simpler than creating a weekly email with valuable content. Rick Houcek of Soar With Eagles sends an email every Monday and calls him, “2 minutes of motivation on Monday”. This creates brand recall in your clients and traffic to the mail links, in addition if the email is focused on the conversion, it creates sales of your products or services.
8. Support a cause
Mary Hester of LAN Systems holds an outdoor food event and supports the cause “Everyday is from Earth.” Guests are asked to bring all their electronic devices they no longer use, such as computers and screens. In her last event she collected more than two tons of electronic equipment, keeping them away from garbage dumps and creating awareness in their current and potential customers and at the same time positive recognition.
9. Sponsor an organization with events
Many organizations that generate events in communities are not as expensive as they are created. Consider the price per meeting and more if your product or service is for the audience of the events. You will have your brand exposure every time the organization sends an email and mentions you every time you have a meeting. Guests always remember and appreciate the companies that sponsor their favorite organizations.
10. Give something unique
When you think about what your company will give away make sure it is something that you do not want to throw away easily or lose at your desk. Give something useful that serves your audience and create remembrance of your brand, if you fail to do that could waste a lot of money.